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Re: Our Clans Duty
Good comments in your E-mail. We are currently working on a marketing plan
and I would welcome more detail from you about your ideas.
The plan will be developed on a worldwide basis using all available
electronic and print media. It is in its beginning stages so your input
will be very timely.
Please check our new website:<www.clansinclairusa.org>. We welcome your
comments on ways to improve it also. It is designed to complement JQ's.
Brad Sinclair Barker
President, Clan Sinclair USA
----- Original Message -----
From: John S. Quarterman <email@example.com>
Sent: Monday, September 20, 1999 12:21 AM
Subject: Re: Our Clans Duty
> >sometimes I tend to over simplify but:
> > Create a website that e-commerces all of the books and videos and tours
> >and accomodations...include 3d flythrough's of Noss Head and Gringoe and
> >especially Rosslyn and you will generate your $12 million for the Clan
> >in three years...up front investment: $1 million...
> > Then learn how to market your Clan...
> > am I nuts, JSQ?
> Well, I agree that that's over simplified. :-)
> There are questions about what you want to say about each of those places.
> But the general idea is sound.
> > The Sinclair Clan should also learn how to exploit TV rights
> >properly...instead of going begging...
> Sinclairs have a thousand years of interesting history, with
> artifacts, some of them (Rosslyn Chapel, Girnigoe Castle) unique in all
> world, and which they already know and can communicate much better than
> families. With a little marketing, much more could be done.
> > There are lots of other ways, and they are not necessarily
> >exclusive...but this is the quickest, surest base you can build...
> So you're saying:
> Use the net, Luke!
> It's not the only route, but it is a good one, and I think we have
> already demonstrated it permits us to use a worldwide base of people.
> > rob
> John S. Quarterman <firstname.lastname@example.org>
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